blackpink’s “jump” proves the brand is winning — but the music isn’t

Details
Title | blackpink’s “jump” proves the brand is winning — but the music isn’t |
Author | pop chat |
Duration | 7:52 |
File Format | MP3 / MP4 |
Original URL | https://youtube.com/watch?v=ENTGZmHjzM4 |
Description
blackpink dropped “jump” and the internet lost it. we’re talking diplo on production, a whole new sound, and an mv that’s… sparking some serious debate. i’m diving into the hype, the branding, and why this comeback feels different.
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