Music Marketing 101: Social Media Content Strategy for Musicians | Audience Engagement | Berklee

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In this video from Berklee Online’s Music Marketing 101 course, instructor Christopher Wares advises you on how to incorporate social media content strategies to expand your fanbase and keep your audience engaged. Once you have defined your target audience and defined the themes and topics that align with your brand, Wares encourages you to follow three pillars of content creation: music, interests, and values. In this video, you will learn content creation strategies such as the implementation of hooks, captions, visuals, vlogs, relatable posts, and more to engage your audience in the best way possible.

Learn more about this course: https://berkonl.in/3WvdeYw

ABOUT CHRISTOPHER WARES:
Chris Wares is the assistant chair of the Music Business/Management department at Berklee College of Music, where he leverages his extensive industry experience to empower artists and music professionals to elevate their careers. Chris has held roles such as marketing director, grant writer, artist manager, copyright administrator, and distribution specialist, working with some of North America’s largest independent record labels, publishing companies, entertainment law firms, and management companies. He has led marketing campaigns for Grammy and Juno award-winning artists and secured substantial funding for artists and businesses. A sought-after speaker and industry expert, his insights have been featured by Harvard Business School, NPR, Billboard, CBC, and more. Chris is also an active member of the Recording Academy, the Canadian Academy of Recording Arts and Sciences (CARAS), and the Music and Entertainment Industry Educators Association (MEIEA).


About Berklee Online:
Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today:
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Christopher Wares | Berklee Online | Music Business | Management | Marketing | Record Labels | Harvard Business School | Grammy Awards | Artist Manager | Target Audience | Fanbase | Fan Profile | Artists | Social Media Content Creation Strategies | Music | Interests | Passions | Audience Engagement