NBCUniversal Campaign Anthem 2018

Details

Description

NBCUniversal 2018 Anthem Campaign

11 Anthem spots showcasing NBCU’s top talent, shooting spots across two cities and multiple locations. Directed several live-action consumer scenes to demonstrate how the brand reaches into the daily lives of its audience, using light as a metaphor linking consumers to the media company’s real-world aspirations. Anthems range in size and scope from industry-specific spots and tailored social content, to a Spanish-language version that can be deployed and utilized across all of NBCU’s targeted ad initiatives.

Context
Develop anthem ads, digital billboards, and larger-than-life moments for NBCU’s 2017 and 2018 seasons that entice media buyers and showcase how the media company continues to redefine the industry.

Strategy
Leverage the brand’s premium content, star power, and unrivaled audience reach to demonstrate the precision, value, and innovative strategies behind NBCU’s advanced advertising initiatives year to year.

Solution
Two refreshingly simple, future-oriented collaborations speak to how NBCU aims to transform the way broadcasters, advertisers, and entertainers interact with audiences around the world.

Digital Billboards
As part of the anthem package, we also produced and designed a variety of moving, digital billboards for display in NBCU’s global properties and brand ecosystem. Each mini-spot focuses on a different talent, then pivots to an end consumer payoff. Anthem messaging focuses on how NBCUniversal helps move the industry from connotations of “clutter to clarity,” “likes to love,” and “engagement to influence.” The billboards are currently on display at every NBC headquarters, as well as on buses, billboards, elevator screens, and ad agencies across the country.

Beyond Linear
In-house fabrication, previs, motion-tracking, compositing, editing, and animation allowed us to maintain a distinct creative vision throughout the production process. Our sonic partners at YouTooCanWoo developed original music for each of the spots, bringing a more energetic feel to NBCU’s campaign. The end result is tight audio, visual, and messaging system that can be easily utilized and deployed across all platforms.

We worked with NBCUniversal and Trollbäck + Company to launch NBCU’s first-ever brand campaign to air across all of its subsidiary networks. In addition to the "Anthem" spots, we created theatrical components for their massive Upfront event at Radio City Music Hall, including the opener, show packaging, and the climactic Winter Olympics/World Cup/Super Bowl finale, in which "...Radio City’s subwoofers were working overtime..."

MADE BY - Trollbäck + Company
MADE BY - NBCUniversal’s Content Innovation Agency
LEAD ARTIST - David Perlick-Molinari
You Too Can Woo

©2018 NBCUniversal Media, LLC
(http://www.nbcuniversal.com/)
Posted for entertainment and educational purposes only.

Keywords
The Voice
Manifest
This Is Us
New Amsterdam
Chicago Med
Chicago Fire
Chicago P.D.
Superstore
The Good Place
Will & Grace
I Feel Bad
Law & Order: SVU
Blindspot
Midnight, Texas
Dateline NBC
Dateline Saturday Night Mystery
Saturday Night Live
Football Night in America
NBC Sunday Night Football
Abby's
The Enemy Within
The Inbetween
The Village
Tyra Banks
Howie Mandel
Kim Kardashian West
Cameron Cuffe
Vanessa Lachey
Rachel Maddow
Megyn Kelly
Christopher Meloni
Chuck Todd
Erin Lim
Zuri Hall
Jason Kennedy
Mike Tirico
Andy Cohen
Grace Gummer
Carley Chaikin
Portia Doubleday
Julie Chrisley
Todd Chrisley
Ryan Phillippe
Omar Epps
Brian Williams
Cecily Strong
Kenan Thompson
Soledad O'Brien
Andrew Ross Sorkin
Becky Quick
Joe Kernen
Marcus Lemonis
Mandy Moore
Milo Ventimiglia
WWE Smackdown
Cynthia Bailey
Kyle Richards
Carmen Villalobos

Campaign producer - Trollbäck+Company

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